About Our Privacy Policy

Whenever you do something like buy one of our products, watch a show or download an app, information is created. Because we know your privacy is important, we have a Privacy Policy to explain how we collect, use and protect that information. There’s a quick summary below, and the actual policy is written in an easy to understand “Frequently Asked Questions” (FAQ) format. We want to simplify this explanation, so you can make informed choices about your privacy, and then spend the rest of your time enjoying our products and services.


A Quick Summary of Our Privacy Policy

Our Privacy Policy applies to your use of all products, services and websites offered by ROLL-CALL and our ROLL-CALL affiliates, such as SLINGTV, PlayStationVue, Amazon Fire, Roku and Apple TV unless they have a different privacy policy. Because some apps, including some ROLL-CALL and branded apps, require additional information, or use information in different ways, they may have their own privacy policies and/or terms and conditions. These apps may also offer you additional choices for managing your personal information.


Our privacy commitments

We don’t sell and never will sell your Personal Information to anyone for any purpose. Period.

We keep your Personal Information in our business records while you are a customer, or until it is no longer needed for business, tax or legal purposes. We will keep your information safe using encryption or other appropriate security controls.

Here’s some of the information we collect:

Account Information includes your name, address, telephone number, e-mail address, service-related details such as payment data, security codes, service history and other information like that;

Network Performance & Usage Information tells us how you use our networks, our products and our services, and how well our equipment and networks are performing;

Web Browsing & Wireless Application Information tells us about the websites you visit and the mobile applications you use on our networks;

Location Information (if you allow it) tells us where your wireless device is located, as well as your ZIP-code and street address;

TV Viewing Information tells us about which programs you watch and record and similar information about how you use our video services and applications.

Here are the three basic ways we collect it:

·         We get information from you when you do things like make a purchase from us;

·         We collect it from how you use our products and services;


·         We do not collect information or use credit reporting agencies in any way;

·         We obtain information from other sources, marketing companies, and other service providers.

Here are just some of the ways we use it. To:

·         Provide services and improve your customer experience;

·         Send you bills for your services;

·         Respond to your questions;

·         Address network integrity, help in fraud prevention and network and device security issues;

·         Do research and analysis to maintain, protect, develop and improve our networks and services;

·         Let you know about service updates, content, offers and promotions that may be of interest to you;

·         Improve entertainment options;

·         Deliver Relevant Advertising at your request;

·         Create External Marketing & Analytics Reports;

·         Assist in the prevention and investigation of illegal activities and violations of our Terms of Service or Acceptable Use Policies when a court issued warrant has been provided.

Some examples of who we share your Personal Information with:

Across our company to give you the best customer experience and to help you get everything we have to offer.

Other, non-ROLL-CALL companies that perform services on our behalf only as needed for them to perform those services. We require them to protect your information consistent with our Policy.

With other companies and entities, to:

·         Respond to 911 requests and other emergencies or exigencies;

·         Comply with court orders, warrants and other legal process;

·         Assist with identity verification, and preventing fraud and identity theft;

·         Enforce our agreements and property rights;

·         and Obtain payment for products and services including the transfer or sale of delinquent accounts to third parties for collection

Understanding Personal, Anonymous & Aggregate Information

What is Personal Information?

Information that identifies or reasonably can be used to identify you.

What is Anonymous Information?

This is information that doesn’t identify you and can't reasonably be used to identify you specifically.

What is Aggregate Information?

We take a whole bunch of people’s data and combine it into anonymous groups or categories.

How do we use this information?

We use and share this information in many ways including research, analysis, retail marketing, and Relevant Advertising. This data is also included in External Marketing & Analytics Reports.

Our Online Privacy Policy for Children

We want you to know that we don't knowingly collect personally identifying information from anyone under the age of 18 unless we first obtain permission from the child's parent or legal guardian.

Your Choices & Controls

You have choices about all types of advertising you get from us;

You can control whether your anonymous information is used in our External Marketing & Analytics Reports;

You can choose whether to receive marketing calls, e-mails or text messages from us;

You have a choice about how we use your Customer Proprietary Network Information.

ROLL-CALL Privacy Policy FAQ

Our ROLL-CALL Privacy Policy in easy to understand, FAQ format.

We understand that everyone thinks that privacy policies are long, complicated and difficult to understand. So we're going to try to make this as simple as possible.

What is the purpose of ROLL-CALL’s Privacy Policy?

Whenever you do something like buy or use one of our products or services or visit our websites, information is created. Because we know privacy is important to you, we have the ROLL-CALL Privacy Policy to explain how we collect, use, protect, and share that created information. Thus, the main purpose of the Policy is to help you understand our relationship and how we are able to deliver and improve the services we offer.

How should this Policy be used?

We encourage you to read the whole policy so you will understand fully our relationship. To find specific information, here is an outline of where you will find answers to your questions about

Let's start with what we mean when we say:

Aggregate Information: We combine individual information into anonymous groups of customers or users. One way to think of it is in terms of a survey or opinion poll. Aggregate information would tell you that 80 percent of the people voted for a candidate, but not who actually voted. These groups are large enough to reasonably prevent individuals from being identified.

Anonymous Information: Information that doesn't directly identify and can't reasonably be used to identify an individual customer or user.

ROLL-CALL: Throughout this Policy, references to “ROLL-CALL,” “we,” “us,” and “our” include the family of ROLL-CALL companies except affiliates or applications with a separate privacy policy.

Customer: Anyone who purchases or uses our products or services. When a customer purchases retail products or services for use by others, like a family account, those family members also are customers.

Mobile Application: A software application that runs on smartphones, tablet computers or other mobile devices and that allows users to access a variety of services and information.

Personal Information: Information that directly identifies or reasonably can be used to figure out the identity of a customer or user, such as your name, address, phone number and e-mail address. Personal Information does not include published listing information.

Relevant Advertising: Creates aggregate audience segments based on non-personally identifiable information about customers (like age, ethnicity, income range, a particular geographic area, and their interests) to serve advertising that is more likely to be useful to those audience segments. "Online behavioral advertising" is one type of Relevant Advertising. It uses interest categories based on the websites visited by people who are not personally identified to deliver advertising online.

User: Anyone who visits our websites or uses our mobile applications.

Website: And other terms like "Internet site," "site" and "web page" all mean the same thing, namely any page or location on the Internet, no matter what device (cell phone, tablet, laptop, PC, etc.) or protocol (http, WAP, ftp or other) is used to access the page or location.

Questions about the Scope of this Policy

To whom does the Policy apply?

This Privacy Policy applies to customers and users of ROLL-CALL products and services, except customers and users of products or services provided by an affiliate or an application with a different privacy policy.

What does this Policy cover?

This Privacy Policy covers our practices regarding the information we collect about our customers and users (how we collect it and how we use it). Use of our products and services, as well as visits to our websites, are subject to this Privacy Policy.

Do you have any Privacy Policies other than this one?

Yes. Some ROLL-CALL affiliates or applications may have separate privacy policies that describe how they collect, use and share information they collect from their customers and users. When we share Personal Information with those affiliates or combine it with information from those applications we protect it in a way consistent with this Privacy Policy.

Additionally, some of our applications may have terms and conditions that describe other privacy commitments or choices in addition to those in this Privacy Policy.

Some areas outside the United States require us to work a little differently. In that case, we may adopt separate privacy policies as necessary to reflect the requirements of applicable local laws.

Streaming TV subscribers in certain U.S. Territories also may have separate privacy policies.

Does this Policy apply to them?

Yes. You're responsible for making sure all family members or other users under your account understand and agree to this Policy. Get everyone together and talk about it. Or, send it by e-mail to make sure they're on board. Hang it on the fridge. Up to you, just share it!

When is information not covered by this Policy?

If you purchase or use the products or services of an ROLL-CALL affiliate that has a different privacy policy than this one, that privacy policy will apply. Additionally, this Privacy Policy does not apply any time you give information to companies other than ROLL-CALL.

Some examples are:

·         When you use a non-ROLL-CALL Wi-Fi service;

·         When you download applications or make purchases from other companies while using our Internet or wireless services;

·         When you go to a non-ROLL-CALL website from one of our websites or applications (by clicking on a link or an advertisement, for example);

·         If you use public forums - such as social networking services, Internet bulletin boards, chat rooms, or blogs - the information is publicly available, and we cannot prevent distribution and use of that information by other parties;

·         Information about your location, usage and the numbers you dial when you're out and about and roaming on the network of another company;

·         When you purchase or use non-ROLL-CALL products (such as wireless devices, internet browsers and mobile applications) in combination with our services;

·         When we license our brand to other companies for their use in marketing and selling certain non-ROLL-CALL products and services, information you give those companies is not covered by this Policy.

Can my information be covered by this Policy and other privacy policies at the same time?

Yes, that can happen. For example:

Sometimes we will work with other, unaffiliated companies to provide a service. In that case your information may be subject to this Policy and that of the other company. For example, if you use ROLL-CALL High Speed Internet services "powered by" Yahoo! Inc., your information may be covered by both this Policy and the Yahoo! Privacy Policy.

If you purchase one of our products or services from a retailer like Best Buy or, for example, any information you provide to them may be subject to both their policy and ours.

If you connect to our Wi-Fi service through another network, such as one provided in a hotel, airport or other venue, any information collected from your use of that network could be subject to either the ROLL-CALL Privacy Policy or the venue policy, and sometimes both. The same thing applies if you connect to our network through your employer's corporate network, or any network operated by a non-ROLL-CALL company.

We think it's a great idea to take a look at the privacy policies of any companies you do business with to learn how they use your information.

What about business customers?

We may have written product or service agreements with our business customers that contain specific provisions about confidentiality, security or handling of information. When one of these agreements differs from or conflicts with this Policy, the terms of those agreements will apply. In all other instances, the terms of this Policy apply.

Questions About the Information We Collect, How We Collect It, And How We Use It

What information do you collect?

We may collect different types of information based on your use of our products and services and on our business relationship with you.

Account Information:

Contact Information that allows us to communicate with you. We get this information when you order or register for our services. This would include information like your name, address, telephone number and e-mail address.

Billing Information related to your financial relationship with us, such as the services we provide to you, the telephone numbers you call and text, your payment history, your credit card numbers if you use them to make payments, security codes and your service history.

Technical & Usage Information related to the services we provide to you, including information about how you use our networks, services, products or websites. Some examples include:

Equipment Information that identifies the equipment on our networks, such as equipment type, device identifiers, device status, serial numbers, settings, configuration and software.

Network Performance & Usage Information about the operation of the equipment, services and applications you use on our networks. Examples of this might include wireless device location, the number of text messages sent and received, voice minutes used, calling and texting records, bandwidth used, and resources you use when uploading, downloading or streaming data to and from the Internet. We also collect information like transmission rates and delays, data associated with remote monitoring services and security characteristics.

Some Network Performance & Usage Information and some Billing Information is Customer Proprietary Network Information or "CPNI." Unique rules apply to CPNI. Go here to learn more about what it is, how we use it and the choice you can make about that use.

Web Browsing & Mobile Application Information such as IP addresses, URLs, data transmission rates and delays. We also learn about the pages you visit, the time you spend, the links or advertisements you see and follow, the search terms you enter, how often you open an application, how long you spend using the app and other similar information.

Location Information includes your ZIP-code and street address, as well as the whereabouts of your wireless device. Location information is generated when your device communicates with cell towers, Wi-Fi routers or access points and/or with other technologies, including the satellites that comprise the Global Positioning System.

TV Viewing Information is generated by your use of any of our streaming or IPTV services. These services may include video on demand, pay per view, DVR services, applications to watch your TV on the go for tablet or smartphone (such as the TV Everywhere app) and similar ROLL-CALL services and products, including the programs and channels you and those in your household watch and record, the times you watch and how long you watch. It also includes information like the interactive channels and games provided by U-verse or DIRECTV. We also collect information related to your use and interaction with the equipment in your home, including the TV receivers, set top boxes, remotes and other devices you may use to access our services.

How Do You Collect Information?

In three basic ways:

You Give It to Us when you make a purchase or set up an account with us;

We Automatically Collect Information when you use our networks, products and services. For example, we use network tools to collect your call records; we collect wireless device location from our networks and from your device; and we also use cookies, web server logs and other technologies.

We Obtain Information from Outside Sources like marketing mailing lists, and commercially available geographic and demographic information along with other publicly available information, such as public posts to social networking sites.

How Do You Use This Information?

We use your information to improve your experience and to make our business stronger. Some examples include:

·         Providing and managing your services, responding to your questions and addressing problems;

·         Delivering customized content, or advertising, such as personalized offers for products and services that may be of interest to you;

·         Communicating service updates, offers and promotions;

·         Protecting network integrity and security, ensuring quality control, optimizing capacity and preventing misuse;

·         Network enhancement planning, engineering and technical support;

·         Conducting research and analysis for maintaining, protecting and developing our networks and our services;

·         Preventing illegal activities, suspected fraud, and potential threats to our networks and our customers’ networks;

·         Investigating violations of our Terms of Service, Acceptable Use Policies, or other service conditions or restrictions; and

·         Protecting the safety of any person.

Do you use the information I store using one of your cloud services?

We only use it to provide you with that service, unless we first get your permission to use it for something different.

Questions About Information Sharing

Do you provide information for phone books and Caller ID?


Do you share my Personal Information internally?

Yes. Our products and services are developed, managed, marketed but never sold. We may share Personal Information internally, including with affiliated companies that may have different privacy policies. When we do this we require the affiliated company or companies to protect the Personal Information in a way consistent with this Privacy Policy. We may also combine Personal Information with data derived from an application that has a different privacy policy. When we do that, this Privacy Policy applies to the combined data set.

Do you share my Personal Information with other non-ROLL-CALL companies for them to market to me?

We will only share your Personal Information with other non-ROLL-CALL companies for them to use for the marketing of their own products and services when we have your consent.

Are there any other times when you might provide my Personal Information to other non-ROLL-CALL companies or entities?

Yes. We share your Personal Information with other, non-ROLL-CALL companies that perform services for us, like processing your bill. Because we take our responsibility to safeguard your Personal Information seriously, we do not allow those companies to use it for any purpose other than to perform those services, and we require them to protect it in a way consistent with this Privacy Policy. Companies that perform these services may be located outside the United States or the jurisdiction where you reside. If your Personal Information is shared with these companies, it could be accessible to government authorities according to the laws that govern those jurisdictions. There are also occasions when we provide Personal Information to other non-ROLL-CALL companies or other entities, such as government agencies, credit bureaus and collection agencies, without your consent. Some examples include sharing to:

·         Comply with court orders, subpoenas, lawful discovery requests and other legal or regulatory requirements, and to enforce our legal rights or defend against legal claims;

·         Obtain payment or make refunds for products and services that appear on your ROLL-CALL billing statements, including the transfer or sale of delinquent accounts or refund obligations to third parties for collection or payment.

·         Enforce our agreements and protect our rights or property;

·         Assist with identity verification and e-mail address validation;

·         Notify, respond or provide information (including location information) to a responsible governmental entity in emergency or exigent circumstances or in situations involving immediate danger of death or serious physical injury; and

·         Notify the National Center for Missing and Exploited Children of information concerning child pornography of which we become aware through the provision of our services. 

Do you share my personally identifiable TV Viewing Information with other, non-ROLL-CALL companies?

We don't share your personally identifiable TV Viewing Information with other non-ROLL-CALL companies for them to use for the marketing of their own products and services without your consent. We are required to notify you about the special requirements we must follow when it comes to sharing your personally identifiable TV Viewing Information in response to a Court


Notice Regarding Disclosure of Personally Identifiable Information of Streaming and IPTV Subscribers in Response to A Court Order

In the case of a court order obtained by a non-governmental entity, we are authorized to disclose personally identifiable information collected from TV subscribers as a result of the subscriber's use of TV service only after providing prior notice to the subscriber.

In the case of a court order obtained by a governmental entity, we are authorized to disclose personally identifiable information collected from TV subscribers as a result of the subscriber's use of TV service only if, in the court proceeding relevant to the order:

The governmental entity offers clear and convincing evidence that the subject of the information is reasonably suspected of engaging in criminal activity and that the information sought would be material evidence in the case; and

The subject of the information has an opportunity to appear and contest the governmental entity's claim; and

We have provided notice to the subscriber as required by applicable state law.

Questions About My Information and Advertising

Do you use my information to send me advertising?

Yes. We may use information like the preferences you have expressed and interests you have demonstrated on our websites, in our stores and through use of our products and services, to provide you with marketing information and advertisements for our products and services. Those ads may be delivered on our websites and mobile applications. This is called "first party" advertising. It is part of our service relationship and you are not able to opt-out from this type of advertising.

We or our advertising partners may use anonymous information gathered through cookies and similar technologies, as well as other anonymous and aggregate information that either of us may have to help us tailor the ads you see on non-ROLL-CALL sites. For example, if you see an ad from us on a non-ROLL-CALL sports-related website, you may later receive an ad for sporting equipment delivered by us on a different website. This is called Online Behavioral Advertising, which is a type of Relevant Advertising.

Do you use my information for other types of Relevant Advertising?

Yes. We may also use information we get through your use of our products and services, from our advertising partners, and information like your age and gender to deliver Relevant Advertising that is not Online Behavioral Advertising. We combine your anonymous information with that of other users into aggregate "audience segments". These segments are based on particular interests and/or factual characteristics that everyone in that audience segment is likely to share. We might use that information to send you advertisements that are relevant to those interests or characteristics.

We are careful to only use non-personally identifiable information to create Relevant Advertising with aggregate audience segments that are large enough that you can't be identified individually.

Do you use the location of my device for advertising purposes?

Yes. We use information about the locations you visit in order to create combined wireless location interest characteristics that can be used to provide Relevant Advertising to you and others like you.

Location characteristics are types of locations - like "movie theaters". People who live in a particular geographic area (a city, ZIP-code or ZIP+ 4 code, for example) might appear to have a high interest in movies, thanks to collective information that shows wireless devices from that area are often located in the vicinity of movie theaters. We might create a "movies characteristic" for that area, and deliver movie ads to the people who live there.

We may associate your wireless device with a particular geographic area, such as a city, ZIP-code, or ZIP + 4 code, based on your billing address or the cell towers you connect with most frequently.

In addition to other privacy protections, the process we use to create our audience segment includes a requirement that the ZIP + 4 or other geographic area to which a wireless location is assigned must contain a minimum of 25 households. ZIP + 4 codes with less than 25 households are combined with other ZIP + 4 codes to satisfy this requirement.

What's in it for me?

Just like the name says, you get advertising that's more relevant to your interests. For example, if a particular audience segment, like adults between the ages of 21 and 25 with a certain income range, has demonstrated a greater interest in movies than other segments, we might send them a movie ad for a movie geared toward young adults. This is just one way we deliver content that's more relevant.

How do you use information about the programs I watch on TV to advertise to me?

We combine information about the shows that our customers are watching with their common interests to help us figure out what types of advertising they might be interested in seeing.

It sometimes works like this: We look at the group of people watching a particular show. We identify common characteristics within that group. We use those characteristics to identify and deliver advertising that might be most relevant to watchers of that TV show. We might also deliver that same advertising during shows that appear to have similar audiences.

Do I ever have a chance to tell you what I'm personally interested in?

Yes. With some programs offered or powered by ROLL-CALL you can sign up to receive text-message offers from businesses that are near your current location and match the interests you've selected. You can change your mind at any time and stop participating in these programs.

When we add new offers like Internet Preferences we'll let you know, so you can decide if you'd like to participate. For example, we may offer you free or discounted services in exchange for the use of your Personal Information for advertising and other similar purposes. We promise, before we use any of your Personal Information (including information we gather as an Internet service provider) for such purposes, we will always give you the opportunity to make an informed choice about whether to participate

What information do you provide to advertisers?

We may provide reports to advertisers and other business customers about the success of its advertising campaigns. Those reports contain aggregate information about the number of times a particular ad was viewed, when it was viewed, whether it was viewed on a TV, a mobile device or a computer, demographics associated with the viewing audience and other similar information. Your anonymous information will not be included in aggregate reports about the success of Relevant Advertising campaigns if you have opted-out of Relevant Advertising delivered by ROLL-CALL.

Questions About Location Information

What is location information?

Exactly what it sounds like! It includes your ZIP-code and street address, as well as the whereabouts of your wireless device.

How is it used?

We use it in all kinds of ways, here are some examples:

Location Based Services (LBS): Your device can be used to access a ton of services based on location. We offer these services via applications that have been pre-loaded or downloaded by you on your device. LBS also may be provided via text message or other functionality. We’ll give you prior notice and ask for your consent when your location is used or shared. The form of consent may vary, but will be appropriate for the type of LBS you use.

We use it for Advertising

How accurate is wireless location information?

It depends on the technology we're using. For example, we can locate your device based on the broadcast tower that's serving you. The range could be up to 14,000 meters in any direction from the tower in rural areas. Wi-Fi networks provide more accurate location information, associating you with the place where the network is located - like a coffee shop - or to an area within or around that place.

Services such as 411, 911, a "friend locator" application or a navigation/mapping application, require more precise information. So for those we develop a more precise estimate of location by associating the serving cell tower ID with other information, like the latitude and longitude of the tower, radio frequency parameters, GPS information and timing differences in radio signals. Depending on a variety of factors, those methods may estimate the location of your device to within 30 to 1000 meters.

Are you the only ones who can locate my wireless device?

Other companies may also be able to locate your device. For example, your handset manufacturer and your operating system provider may be able to locate your device. If you download mobile applications, those apps may be able to obtain your location directly from your handset or the operating system. Mobile applications that give you access to your employer's network may also give your employer the ability to locate your device.

We urge you to review policies of all providers.

Questions About Aggregate and Anonymous Information

Where do you get anonymous information?

Sometimes we'll collect information about how you use our products using cookies and other similar technologies. This information doesn't include your Personal Information and is considered anonymous. When we collect information that identifies you personally, we may anonymize it for certain purposes. We remove data fields (such as name, address and telephone number) that can reasonably be used to identify you. We also use a variety of statistical techniques and operational controls to anonymize data. Anonymizing information is one of the tools we use to protect your privacy.

Tell me more about aggregate information.

Aggregate information is a form of anonymous information. We combine data that meet certain criteria into anonymous groups. For example, we might want to compare how customers in Beverly Hills, CA (or any city, county or ZIP-code) use their cell phones to how customers in Boulder, CO use their cell phones. In order to do that, we would combine customer data in each of the geographies into anonymous groups and look at all that aggregate data to understand how the two groups are different or similar.

Do you share anonymous or aggregate information?

Yes, we may share this information with other companies and entities for specific uses, which may include:

·         Universities, laboratories, think tanks and other entities that conduct networking, social, behavioral, environmental and other types of scientific research, for the purpose of creating fundamental new knowledge;

·         Municipalities, government or other entities that may use this data for purposes such as municipal and transportation planning, and emergency and disaster response coordination.

·         We share this information in external reports like our External Marketing & Analytics Reports and Metric Reports.

Questions About External Marketing & Analytics Reports

Tell me more about the External Marketing & Analytics Program.

We use aggregate information to create External Marketing & Analytics Reports that we will NOT sell to other companies for their own marketing, advertising or other similar uses. We use it internally to make our services better and faster.

These reports may be a combination of information from wireless and Wi-Fi locations, TV Viewing, calling and texting records, website browsing and mobile application usage and other information we have about you and other customers. You have a choice about whether your anonymous information is included in the reports that we sell or provide to other companies.

Some examples of External Marketing & Analytics Reports include:

·         Reports for retail businesses that show the number of wireless devices in or near their store locations by time of day and day of the week, together with demographic characteristics or other information about the users (such as device type, age or gender) in those groups.

·         Reports that combine anonymous TV Viewing behaviors with other aggregate information we may have about our subscribers to create reports that would help a TV network better understand the audiences that are viewing their programs, those that are not, how frequently they watch, when they watch and other similar information; and

·         Reports for device manufacturers that combine information such as device type, make and model with demographic and regional location information to reflect the popularity of particular device types with various customer segments.

Do you provide companies with individual anonymous data as part of your External Marketing & Analytics Program?

Yes. For example, we might share anonymous TV Viewing Information with media research companies that combine this data with other information to provide audience analysis services about what shows certain audience segments are watching. When we provide individual anonymous information to businesses, we require that they only use it to compile aggregate reports, and for no other purpose. We also require businesses to agree they will not attempt to identify any person using this information, and that they will handle it in a secure manner, consistent with this Policy.

Do you use my anonymous information in other types of external reports?

Yes, we may use your anonymous information to provide Metrics Reports to our business customers and service suppliers. These reports are considered part of the underlying service and we do not sell them to other customers or suppliers.

For example, if you connect to our Wi-Fi service in a hotel, airport or other venue you should know the operator of that venue is our business customer, and that we will provide that operator with Metrics Reports about usage of and communications with the Wi-Fi network in their location. Those reports contain statistical information like:

The number of devices connecting to the Wi-Fi network, duration of Wi-Fi sessions and the amount of bandwidth used during those sessions; and

Foot-traffic data, including the numbers of devices inside and outside the store at a given time; the number of new and frequent visitors; where visitors are located within the store (e.g., specific departments or other locations within the venue) and frequency of visits and time spent within the store.

NOTE: When your wireless device is turned on, it regularly sends out signals that enable it to connect to cell towers, Wi-Fi access points or other technologies so that we (and others) are able to provide you with services. These signals can be used to determine your device location. You can turn Wi-Fi to the "off" position on the "settings" feature of your device to prevent the collection of these signals by Wi-Fi equipment in retail stores and other public places.

Another example, we also license video programming from content providers. As part of our agreement, we provide them with Metrics Reports. These reports contain combined measurements and statistical information related to the number of TV subscribers who watched or accessed a particular program at a particular time and other similar measurements.

Questions About Our Online Privacy Policy for Children

Do you collect information about my children's use?

We do not knowingly collect personally identifying information from anyone under the age of 18 unless we first obtain permission from the child's parent or legal guardian.

What happens when my child is using an account not registered to them?

Internet and wireless devices and services purchased for family use may be used by children without our knowledge. When that happens, information collected may appear to us to be associated with the adult customer who subscribes to our services and will be treated as the adult's information under this Policy.

What can I do to help better protect my child's information?

We encourage you to spend time online with your children, and to participate in and monitor their online activity. We have developed a website that offers safety and control tools, expert resources and tips designed to help you manage technology choices and address safety concerns. Please visit ROLL-CALL Smart Controls for more information.

Questions About Data Protection & Security

Do we sell your Personal Information?

No. We do not sell your Personal Information to anyone, for any purpose. Period.

How long do we keep your Personal Information?

We keep your Personal Information as long as we need it for business, tax or legal purposes. After that, we destroy it by making it unreadable or undecipherable.

What safeguards does ROLL-CALL have in place?

We've worked hard to protect your information. And we've established electronic and administrative safeguards designed to make the information we collect secure. Some examples of those safeguards include:

All of our employees are subject to the ROLL-CALL Code of Business Conduct (COBC) and certain state-mandated codes of conduct. Under the COBC, all employees must follow the laws, rules, regulations, court and/or administrative orders that apply to our business - including, specifically, the legal requirements and company policies surrounding the privacy of communications and the security and privacy of your records. We take this seriously, and any of our employees who fail to meet the standards we've set in the COBC are subject to severe disciplinary action. That includes dismissal without pay or severance.

We've implemented technology and security features and strict policy guidelines to safeguard the privacy of your Personal Information. Some examples are:

·         Maintaining and protecting the security of computer storage and network equipment, and using our security procedures that require very specific employee user names and passwords, encryption and security clearance to access sensitive data;

·         Applying encryption or other appropriate security controls to protect Personal Information when stored or transmitted by us;

·         Limiting access to Personal Information to only those with jobs requiring such access; and

·         Requiring caller/online authentication before providing Account Information so that only you or someone who knows your Account Information will be able to access or change the information.

Although we strive to keep your Personal Information secure, no security measures are perfect, and we cannot guarantee that your Personal Information will never be disclosed in a manner inconsistent with this Policy (for example, as the result of unauthorized acts by third parties that violate the law or this Policy).

Will you notify me in case of a security breach?

Laws and regulations guide us in how to give you notification when certain types of sensitive information are involved in a security breach. We will provide you with notice in accordance with these laws and regulations.

Can I review and correct my Personal Information?

Yes. We are happy to help you review and correct the Personal Information we have associated with your account and billing records. Please contact us.

Have your privacy practices been certified?

Yes, and we're very proud of it! TRUSTe has awarded us the TRUSTe Privacy Seal. As an independent third party, TRUSTe's mission is to accelerate online trust among consumers and organizations globally through its leading privacy Trustmark and innovative trust solutions.

Our TRUSTe Privacy Seal signifies that TRUSTe has reviewed our Privacy Policy and practices for compliance with TRUSTe's program requirements. These include transparency, accountability and choice regarding the collection and use of your Personal Information. The TRUSTe program covers only information that is collected through our certified web sites.

Questions About Future Changes

What happens if there is a change in corporate ownership?

Information about our customers and users, including Personal Information, may be shared and transferred as part of any merger, acquisition, sale of company assets or transition of service to another provider. This also applies in the unlikely event of an insolvency, bankruptcy or receivership in which customer and user records would be transferred to another entity as a result of such a proceeding.

Will I be notified if there are changes to this policy?

We may update this Privacy Policy as necessary to reflect changes we make and to satisfy legal requirements. We will post a prominent notice of material changes on our websites. We will provide you with other appropriate notice of important changes at least 30 days before the effective date.

Your Choices & Controls

·         You can choose not to receive some types of advertising online, on your satellite TV service or on your wireless device.

·         Opt-out of Relevant Advertising delivered by ROLL-CALL.

·         Opt-out of interest-based advertising.

·         Opt-out of online behavioral advertising from many other ad networks at the Network Advertising Initiative (NAI) site.

·         To limit collection of data on web sites that may be used for advertising, go here for information on how to manage cookies and other similar technologies on your computer.

·         Honestly, you can opt out of just about everything, we want you to have choices.

E-Mail: Every marketing e-mail we send contains instructions and a link that will allow you to stop additional marketing e-mails for that product or service type. You also can unsubscribe from ROLL-CALL marketing e-mails here.

Text Messages: Opt-out of ROLL-CALL marketing text message contacts by replying "stop" to any message.

ROLL-CALL Consumer Telemarketing: We do not telemarket to residential customers. Why? Well because it’s annoying and nobody likes it including our employees who would have to do the calling.

ROLL-CALL Business Telemarketing: We do perform B2B calls and where required by local laws and/or regulations, we honor requests to be removed from our telemarketing lists from business customers.

Federal Do Not Call: The FTC maintains a National Do Not Call Registry at, and some states in the United States may maintain its own Do Not Call Registry. Putting your number on these Registries also may limit our ROLL-CALL telemarketing calls to that number.

Postal Mail: To review our Residential Do Not Mail Policy Statement and to limit postal mail solicitations please call us or stop in. You will still receive billing statements, legal notices, product updates and other similar correspondence, and you may still receive some promotional mailings.

All of our practices are designed to satisfy state, provincial and federal legal requirements limiting marketing contacts. Those laws and regulations - such as the requirements governing the state and federal "Do Not Call" lists - generally permit companies to contact their own current and, in some cases, former customers, even when those customers are listed on the federal and state "Do Not Call" lists.

Restricting our use of your CPNI will not eliminate all types of our marketing contacts.

Can I choose to exclude my anonymous information from your External Marketing & Analytics and other similar reports?

Yes. Just email us to opt-out. This opt-out also applies to the sharing of your anonymous information with other companies for their use in creating marketing and analytics reports. Although this opt out does not apply to Metrics Reports, it will apply if we combine Metrics Report information with other customer information (like demographics) to create reports that we provide to our business customers or service suppliers.

How to Contact Us About This Policy

We encourage you to contact us directly at either of these addresses below for any questions about this Privacy Policy.

E-mail us at

Write to us at:

ROLL-CALL / Privacy Policy

Customer Satisfaction Department

311 E 3rd Street

Lampasas, TX 76550

Or stop in and pay us a visit in person, anytime.

For questions not related to privacy click on the "Contact Us" link at the bottom of any page.

If you do not receive acknowledgment of your privacy inquiry or your inquiry is not addressed to your satisfaction, you may contact TRUSTe through the TRUSTe Watchdog Dispute Resolution Process. TRUSTe will serve as a liaison to resolve your concerns.

You also have the option of filing a complaint with the FTC Bureau of Consumer Protection, using an online form, or by calling toll-free 877.FTC.HELP (877.328.4357; TTY: 866.653.4261). Other rights and remedies also may be available to you under federal or other applicable laws.

If you are a satellite TV subscriber, you also have certain rights under Section 338(i) of the Federal Communications Act.

Customer Service Contact Numbers